Facebook opened the doors to build Messenger Bots back in 2020. Today there are over 400K Facebook Chatbots across the globe, aiding companies get more qualified leads, close more deals, hire team members, and save time with automation. In this article we will go over why marketing chatbots are important, the basics of chatbot technology, and why you should consider using one of these conversational technology tools.
A Facebook Chatbot is a conversational artificial intelligence (CAI) program that can be configured to speak to a specific person or audience. Today's chat robots have the ability to perform multiple tasks such as generating leads, identifying people with similar interests, providing recommendations, analyzing statistics, and much more. Most of these chat robots are capable of performing a number of tasks that would take human agent hours or even days to do. However, a chatbot is far more affordable to acquire, as well as easier to set up and use. As a result, millions of consumers are investing in chat robots to help them increase their sales and increase their productivity.
One of the biggest benefits that people enjoy when using chatbots is the ease with which they are set up to work with Facebook. It takes minutes to sign up for a chat account and it's also quick to get a chatbot up and running. This enables companies to maximize their advertising potential by reaching their consumers at any time of the day or night. They can even be used to interact with customers and prospects on the fly. This means that a company can create custom message conversations without having to create brand new channels.
Messenger Bot have an important role in improving productivity for companies. In fact, studies have shown that a business that uses a chatbot has an almost three times higher return on investment than a company that doesn't. A major advantage that these chatbots offer is that they are able to provide direct responses to the messages that they receive from users in real-time.
Many companies prefer to integrate their chatbots into a CRM (Customer Relationship Management Software (CRM) platform. As a result, the chatbots allow companies to easily manage and track leads through the use of a single tool, which reduces the amount of time spent tracking leads with different software platforms. In addition to tracking leads, a chatbot can be used to create personalized messages to direct customers to a specific page of a site, contact the customer support team, schedule appointments with them, and many other useful functions.
When a business is first getting started, however, they may need to learn how to configure their chatbot to a relatively high-level knowledge. Since many of these bots require little or no technical expertise, they are ideal for companies that do not have the necessary expertise or resources for this process.
Many companies choose to install chatbot software onto their own servers or purchase a hosting package that allows them to use their own Facebook Chatbot software. In most cases, there is a minimal cost associated with using a server hosted chatbot.
While the costs to run a chatbot is usually very small, some companies will continue to incur costs when they decide to upgrade their Facebook Chatbot software. Some of these upgrades may be relatively minor such as adding additional features or integrating new chatbot capabilities. If your business decides to go this route, you may want to consider a hosted software service.
The main drawback to using a hosted chatbot software service is that the company will own the server and will be responsible for any outages that occur. For instance, if the server goes down, all of your chats will stop until your IT department can restore the chatbot to its current state. If this occurs, the downtime could cost your company valuable customer relationships.
In addition to cost, server software hosting also has other disadvantages. Most companies find that they must maintain a separate server to keep their Facebook Chatbot software running at its optimal performance. This means that your employees would have to be present at the server every day to monitor it, which can become rather tiring, especially if you have multiple employees.
Finally, there is also the possibility of having the Chatbot removed from your account in the future. Although there is a risk involved with this, it is highly unlikely that your customers or prospects will ever notice this type of attack. Even if you do want to sell your chatbot to a competitor, it is important to ensure that your company's name is removed from your chatbot's settings on Facebook as well.