Business and Management

Approach to implementing marketing programs for insurance agents

Many B2B insurance agents talk about their marketing strategy, spend a lot of time in meetings, create marketing plans, and handle small details like font size and text color in brochures. The sad reality, however, is that most of these agencies and brokers simply doing have the time and energy to show.  If you are looking for more information about title insurance then you can check here now.

Approach to implementing marketing programs for insurance agents

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It may sound simple, but too many insurance agents get bogged down in the details and fail because of their outward performance efforts in terms of their marketing program.

In other words, analysis can take too much time and turnaround time too little. After seven days, an agent, especially a small one, should be able to:

Incorporate a value proposition – simply put – what is your service or solution. What's the added value?

Get a reputable resource in your niche that can provide your company, address, name, title, phone number, and email.

Get a list of prospects and delete them

Create an elevator move based on your clearly defined value proposition

Create an introductory email to send to your prospect list (be sure to read and follow CANSPAM rules).

Get teleshopping resources that complement your e-marketing efforts

Practice teleshopping resources (which can be internal or outsourced).

Send the first batch of emails (turn them into educational offers, white papers, webinars, etc.)

Telemarketing Call Tracking

Measure the results, refine and repeat

The bottom line is that developing a quality insurance agency marketing program shouldn't be too complicated, regardless of the size of your business booklet.