If one of your goals to increase local traffic to your business or website, local optimization is a major SEO strategy you implement. When a person uses a search engine to find products or services where they live or work and then they perform local searches.
The most reliable way to implement a regional SEO optimization is to make your local business listing on Google, Bing, and Yahoo. It is also essential to incorporate your company, how much free space you can, for example, the directories: YellowPages.com, BBB, CitySearch, etc.
Image Source: Google
The key to success with this method is accurate! Your business name, address, and phone number (NAP) must be introduced in the same way each auction. Identical to space, comma, or capital letter.
Why is this so important? Because search engines use the information of their algorithms and evaluate the validity of your business. Over the same information provides greater reliability of records, they are to your business and increase higher rank.
Google is the search giant known throughout the world and, therefore, Google Local led the local search field. So what is Google's position and how does it work? It's like a free Google site, which is suitable for mobile, embedded cards, and encouraged by Google. During the past year, Google has created millions of business pages.