Business and Management

Time For a Formal RFP Process? Three Questions to Ask a Potential Marketing Consultant

You've decided that you want to be mentored by a marketer and are seeking help outside your company. How formal should your selection process be? Do you need a formal advertisement (RFP) or qualification request (RFQ) for candidate recruitment and evaluation?

While a well-designed evaluation process is essential to finding the best solution for your company's needs, you shouldn't confuse effort with results. By default, the lengthy RFP process forces you to wait for the best candidates to emerge. Meanwhile, your competitors can run their own marketing campaigns. You can consider a professional RFP consultant to make successful rfp procedure flow for your business.

If you need future results, it may be more effective to identify the right scoring criteria, quickly identify the best candidates, and then activate the agency. With the right process, you don't have to sacrifice speed. You can still ask tough questions about the agency's approach, breadth of expertise, and outcomes without spending months on a series of formal meetings and reviewing proposals. Some return questions you need to ask include:

1. How will your project results develop?

2. How would you test your marketing efforts and learn from these insights?

3. How will you chart your return on marketing investment?

These questions will help you better understand the process and expected results, and how they will help you achieve your business goals without forcing you to turn the application process into a career. You just need to ask the right questions.